The first conversation starts on the website
LavProd supplies food products to retail networks. Its existing website no longer reflected the company’s operations or its plans to work with international partners.
Sales information was also scattered across chats, email and documents. The project needed to connect the public website with the process behind each enquiry.
Make the offer easier to assess
We rebuilt the structure, visual language and navigation. The homepage brought the company’s experience, supply capabilities, product quality and work with major buyers into view.
The catalogue was reorganised with around fifty product entries, giving each a consistent description of the product, its characteristics and advantages. An English version let overseas partners review the company and enquire directly.
Follow the enquiry through
We implemented Bitrix24, configured the sales pipeline and connected the website so enquiries reached the CRM. Telephony was added to bring calls into the same workflow.
The team could follow a prospect’s status from enquiry to contract. We also updated business listings, connected web analytics and created business card designs consistent with the new identity.
