Customer relationships3 min read
CRM marketing and email: where the difference matters
The channel delivers the message. Customer history should help decide what it says and when it arrives.
GOOD TO KNOW.
BETTER TO USE
A library for the questions that come with running a business.
Business decisions3 min read
A marketing audit should end with a decision
How to move from competing reports and plausible explanations to something the business can actually change.
Customer relationships3 min read
Build customer segments your team can actually use
A segment earns its place when it changes what you do for the customer. Start there.
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