/* The Russian FIRSTOV site is the visual reference. See DESIGN.md. */
:root{--ink:#191919;--paper:#dedede;--accent:#e84f34;--line:#4c4c4c;--gutter:2.5vw;--body:Halvar,Arial,sans-serif;--section-space:clamp(64px,8vw,128px)}
body{font-weight:300;background:var(--ink)}body::after{content:"";position:fixed;inset:0;pointer-events:none;z-index:20;background:url('/assets/noise.gif') repeat;background-size:70px;opacity:.035}.wrap{max-width:none}.site-header{height:68px;min-height:68px;border:0;gap:30px}.site-header .logo{width:118px}.desktop-nav{gap:44px}.desktop-nav a,.language{font-size:10px}.nav-actions{gap:20px}.home .site-header{position:absolute;inset:0 0 auto}.corner-button{display:inline-flex;position:relative;align-items:center;justify-content:space-between;gap:24px;min-height:42px;padding:10px 12px;font:300 11px/1.3 var(--display);text-decoration:none;text-transform:uppercase;border:0;background:transparent;color:inherit}.corner-button::before,.corner-button::after{content:"";position:absolute;inset:0;pointer-events:none;background:linear-gradient(currentColor,currentColor) top left/100% 1px no-repeat,linear-gradient(currentColor,currentColor) bottom left/100% 1px no-repeat}.corner-button::after{background:linear-gradient(currentColor,currentColor) top left/1px 10px no-repeat,linear-gradient(currentColor,currentColor) bottom left/1px 10px no-repeat,linear-gradient(currentColor,currentColor) top right/1px 10px no-repeat,linear-gradient(currentColor,currentColor) bottom right/1px 10px no-repeat}.corner-button .arrow{width:15px;height:15px;margin-left:8px}.corner-button:hover{color:var(--accent)}.nav-contact{min-height:36px;font-size:9px;gap:18px}.nav-contact:hover{background:transparent}.native-hero{min-height:736px;padding-top:clamp(200px,22vw,300px);padding-bottom:100px}.native-hero h1{font-size:clamp(40px,4vw,76px);font-weight:300;line-height:1.21;letter-spacing:0;text-wrap:initial;max-width:none}.native-hero h1 span{color:var(--accent)}.native-hero>p{border-top:1px solid #303030;margin-top:34px;padding-top:18px;font-size:12px;line-height:1.6;color:#929292;max-width:none}.native-hero>p::first-line{line-height:1.6}.client-ribbons{overflow:hidden;padding-block:0 34px;user-select:none}.client-ribbons>div{display:flex;width:max-content;animation:clients 50s linear infinite}.client-ribbons>div+div{animation-direction:reverse;margin-top:8px}.client-ribbons img{width:96vw;max-width:none;height:auto;opacity:.6;margin-right:40px}.client-ribbons:hover>div{animation-play-state:paused}@keyframes clients{to{transform:translateX(-50%)}}.native-section-heading{display:flex;align-items:center;justify-content:space-between;gap:24px;margin-bottom:58px}.native-section-heading h2{font-size:16px;font-weight:300;letter-spacing:0}.native-section-heading .corner-button{min-width:180px}.stories{padding-top:36px;padding-bottom:90px}.case-selector{display:grid;grid-template-columns:1fr 1fr;gap:2.5vw;min-height:478px}.case-panel{padding-top:0;min-width:0}.client-mark{display:block;width:238px;height:140px}.client-mark img{width:100%;height:100%;object-fit:contain;object-position:left center}.case-excerpt{font-size:15px;line-height:1.6;max-width:490px;min-height:152px;margin-top:6px}.case-panel>.corner-button{margin-top:36px;min-width:184px}.case-tabs{display:flex;flex-direction:column}.case-tab{background:none;border:0;border-bottom:1px solid #303030;color:var(--paper);display:grid;grid-template-columns:54px minmax(0,1fr);gap:18px;min-height:119px;padding:20px 10px 20px 0;text-align:left;align-items:start;font-weight:300}.case-tab[aria-selected=true]{background:#242424}.case-tab:hover{background:#292929}.case-number{font:300 32px/1.5 var(--display);font-variant-numeric:tabular-nums}.case-tab-name{display:block;font:300 clamp(24px,2.5vw,42px)/1.35 var(--display);text-transform:uppercase}.case-tagline{font:300 10px/1.6 var(--display);display:block;margin-top:5px}.mobile-case-title,.case-mobile-controls{display:none}.founder-statement{background:var(--accent);color:var(--ink);padding-block:90px 86px}.fact-label{display:inline-block;border:1px solid currentColor;border-radius:40px;padding:0 15px;font-size:24px;line-height:1.55;margin-left:-10px}.founder-statement blockquote{font-size:24px;line-height:1.35;font-weight:300;margin:26px 0 32px;max-width:1150px}.founder-statement blockquote p{margin-top:20px}.founder-signature{display:flex;align-items:center;gap:20px}.founder-signature img{width:64px;height:64px;border-radius:50%;object-fit:cover}.founder-signature p{font-size:10px;line-height:1.6}.native-services{padding-block:90px}.services-heading h2{font-size:32px;line-height:1.2;letter-spacing:0}.services-heading>p{font-size:10px;margin-top:12px}.service-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px;margin-top:50px}.service-tile{position:relative;min-width:0;text-decoration:none;border:1px solid var(--line);padding:24px 20px;min-height:138px;overflow:hidden}.service-tile:hover{border-color:var(--accent)}.service-tile h3{display:flex;gap:12px;align-items:center;text-transform:uppercase;font-size:18px;line-height:1.25;text-wrap:initial;letter-spacing:0;position:relative;z-index:2}.service-tile h3 img{width:22px;height:22px;flex-shrink:0;opacity:.85}.service-tile>p{font-size:10px;line-height:1.6;margin-top:10px;max-width:240px;position:relative;z-index:2}.service-ecommerce,.service-crm{grid-column:span 2;min-height:296px}.service-ecommerce>p{max-width:250px}.service-crm>p{max-width:215px}.service-development{background:#dedede;color:#191919}.service-copywriting{background:var(--accent);color:#191919}.growth-art{position:absolute;inset:0;pointer-events:none}.growth-art>img{position:absolute;left:4%;bottom:42px;width:78%;height:64%;object-fit:fill}.data-label{position:absolute;right:4%;top:26px;padding:14px 20px;background:#242424;font-size:26px;line-height:1.4}.chart-axis{position:absolute;left:4%;right:4%;bottom:20px;display:flex;justify-content:space-between;border-top:1px solid #4c4c4c;padding-top:8px;font-size:8px;color:#919191}.chart-axis::before{content:"";position:absolute;inset:0 0 auto;height:8px;background:repeating-linear-gradient(90deg,transparent,transparent calc(8.333% - 1px),#393939 calc(8.333% - 1px),#393939 8.333%)}.crm-art{position:absolute;inset:0;pointer-events:none}.crm-art img{position:absolute;object-fit:cover}.crm-orders{right:0;top:0;width:22%;height:37%;opacity:.5}.crm-delivery{right:19%;top:22%;width:29%;height:64%;opacity:.6}.crm-customers{left:3%;bottom:8%;width:43%;height:47%;opacity:.3}.native-contact{background:#dedede;color:#191919;color-scheme:light;padding-block:70px}.contact-layout{display:grid;grid-template-columns:1.4fr 1fr;gap:8%;align-items:start}.contact-copy h2{font-size:32px;line-height:1.2;letter-spacing:0}.contact-copy h2 span{color:var(--accent)}.contact-copy p{font-size:10px;line-height:1.6;margin-top:22px}.enquiry-form{font:300 12px/1.5 var(--display)}.enquiry-form>label{display:block;margin-bottom:14px}.enquiry-form .optional{font-size:10px;color:#666}.enquiry-form input:not([type=checkbox]){display:block;width:100%;border:0;border-radius:0;background:#eee;color:#191919;min-height:46px;padding:12px 16px;font:300 12px/1.5 var(--display);margin-top:5px}.enquiry-form input::placeholder{color:#777}.enquiry-form .form-consent{display:flex;gap:9px;align-items:flex-start;font-size:10px;line-height:1.3;margin-top:18px}.form-consent input{appearance:none;width:16px;height:16px;min-width:16px;border:1px solid #777;margin:0;background:transparent}.form-consent input:checked{background:var(--accent);box-shadow:inset 0 0 0 3px #dedede}.enquiry-form button{border:0;background:var(--accent);color:#191919;padding:14px;width:100%;font-size:12px;min-height:46px;margin-top:10px}.enquiry-form button:hover{background:#d94229}.form-note{font-size:9px;line-height:1.5;color:#555;margin-top:12px}.native-library{padding-block:70px 80px}.native-library .native-section-heading{margin-bottom:25px}.library-feature{border-top:1px solid #393939}.library-feature:last-child{border-bottom:1px solid #393939}.library-feature>a{display:grid;grid-template-columns:110px 1.1fr 1fr 80px;align-items:center;gap:30px;min-height:122px;padding-block:25px;text-decoration:none}.library-read-time{font-size:10px;color:#9f9f9f}.library-feature h3{font-size:24px;line-height:1.2;letter-spacing:0;text-decoration:underline;text-underline-offset:5px}.library-feature p{font-size:11px;line-height:1.6;text-decoration:underline;text-decoration-color:#777}.read-label{font-size:10px;display:flex;gap:12px;align-items:center;justify-content:flex-end}.read-label svg{width:18px;height:18px}.library-feature a:hover h3{color:var(--accent)}.native-footer{padding-top:80px}.footer-label{font-size:10px;margin-bottom:46px}.footer-columns{display:grid;grid-template-columns:minmax(0,1fr) 130px 270px;gap:30px;padding-bottom:86px}.footer-contacts{display:flex;flex-direction:column;align-items:flex-start;gap:8px}.footer-contacts a{font:300 clamp(24px,2.5vw,44px)/1.3 var(--display);text-decoration:none}.footer-contacts a:hover{text-decoration:underline}.footer-nav,.footer-legal{font:300 9px/1.6 var(--display)}.footer-nav a,.footer-legal>a{display:block;text-decoration:none}.footer-nav a{margin-bottom:5px}.footer-legal p{margin-top:25px}.footer-logo-row{border-top:1px solid #303030;border-bottom:1px solid #303030;padding-block:32px}.footer-logo-row>a{display:block}.footer-logo-row svg{width:100%;height:auto}.contact-dialog{padding:0;border:0;background:#dedede;color:#191919;max-width:560px;width:calc(100% - 32px);max-height:calc(100svh - 32px);overflow-y:auto}.contact-dialog::backdrop{background:rgb(0 0 0 / .75)}.contact-dialog .native-contact{padding:50px 30px 32px}.contact-dialog .contact-layout{display:block;padding:0}.contact-dialog .contact-copy{text-align:center;margin-bottom:25px}.contact-dialog .contact-copy h2{font-size:24px}.contact-dialog .contact-copy p{font-size:11px;margin-top:15px}.dialog-close{position:absolute;right:12px;top:8px;background:none;color:#191919;border:0;font:300 28px/1 Arial;width:40px;height:40px}.contact-dialog .enquiry-form{font-size:12px}.case-cover:has(img[src$='.svg']){background:#202020;margin-inline:var(--gutter);width:calc(100% - 2 * var(--gutter));padding:80px}.case-cover img[src$='.svg']{object-fit:contain;height:240px;aspect-ratio:auto}.case-image:has(img[src$='.svg']){background:#242424;padding:50px}.case-image img[src$='.svg']{object-fit:contain}.prose{font-family:Arial,Helvetica,sans-serif}.section-paper{color:#191919}.page-heading .lead,.section-intro{font-family:Arial,Helvetica,sans-serif}.section{padding-block:80px}.services-index+.narrow{padding-top:0}
@media(min-width:1600px){.native-hero{min-height:900px}.stories{padding-block:60px 120px}.case-selector{min-height:560px}.case-tab{min-height:140px}.service-ecommerce,.service-crm{min-height:380px}.service-tile{padding:30px}.service-tile h3{font-size:24px}.service-tile>p{font-size:13px;max-width:300px}.service-ecommerce>p,.service-crm>p{max-width:320px}.service-grid{gap:24px}.service-tile:not(.service-ecommerce,.service-crm){min-height:180px}.services-heading h2,.contact-copy h2{font-size:44px}.services-heading>p,.contact-copy p{font-size:13px}.founder-statement blockquote{max-width:90%;font-size:32px}}
@media(max-width:1000px){.desktop-nav{gap:24px}.site-header .logo{width:100px}.nav-actions{gap:12px}.case-tab-name{font-size:22px}.case-number{font-size:26px}.case-tab{grid-template-columns:40px;grid-template-columns:40px 1fr;gap:10px}.case-excerpt{font-size:13px;padding-right:20px}.service-tile h3{font-size:14px;gap:8px}.service-tile h3 img{width:18px;height:18px}.service-tile{padding:18px 14px}.data-label{font-size:21px}.footer-columns{grid-template-columns:minmax(0,1fr) 90px 220px;gap:18px}.footer-contacts a{font-size:24px}.library-feature>a{grid-template-columns:70px 1fr 1fr 50px;gap:20px}.library-feature h3{font-size:20px}.contact-layout{gap:5%}}
@media(max-width:800px){:root{--gutter:4.6875vw}.site-header{height:65px;min-height:65px}.site-header .logo{width:115px}.site-header .language{display:none}.nav-actions{margin-left:auto}.menu-toggle{width:44px;height:44px;justify-content:flex-end;padding:10px 0}.menu-lines{height:12px;width:24px}.mobile-menu{position:fixed;inset:65px 0 auto;background:#191919;padding:24px var(--gutter) 30px}.mobile-menu a{font-size:24px}.native-hero{padding-top:145px;padding-bottom:70px;min-height:650px}.native-hero h1{font-size:clamp(26px,5.65vw,44px);line-height:1.22}.native-hero>p{font-size:11px;margin-top:27px;padding-top:17px;max-width:none}.client-ribbons{padding-bottom:50px}.client-ribbons img{width:1400px;height:100px;margin-right:25px}.client-ribbons>div+div{margin-top:0}.stories{padding-top:0;padding-bottom:55px}.native-section-heading{margin-bottom:28px}.native-section-heading h2{font-size:12px}.native-section-heading .corner-button{font-size:9px;min-width:135px;min-height:34px;padding:7px 9px;gap:14px}.native-section-heading .arrow{width:12px;height:12px}.case-selector{display:block;min-height:0}.case-tabs{display:none}.case-panels{touch-action:pan-y}.case-panel{padding:0}.mobile-case-title{display:grid;grid-template-columns:30px 1fr;gap:18px;padding-bottom:25px;border-bottom:1px solid #3b3b3b;margin-bottom:28px}.mobile-case-title h3{font-size:clamp(20px,5.5vw,30px);letter-spacing:0;text-transform:uppercase;line-height:1.4;text-wrap:initial}.mobile-case-title .case-number{font-size:22px}.mobile-case-title p{font-size:10px;line-height:1.6;margin-top:5px}.client-mark{width:190px;height:90px}.case-excerpt{font-size:12px;line-height:1.6;min-height:115px;margin-top:14px;padding-right:0;max-width:550px}.case-panel>.corner-button{margin-top:25px;min-width:165px;font-size:10px;min-height:40px}.case-mobile-controls{display:flex;justify-content:center;align-items:center;gap:14px;margin-top:20px}.case-mobile-controls button{width:44px;height:40px;border:0;color:var(--paper);background:transparent;font:24px/1 var(--display)}.case-progress{font:10px/1 var(--display);color:#999;font-variant-numeric:tabular-nums}.founder-statement{padding-block:48px 42px}.fact-label{font-size:16px;margin-left:0;padding:1px 12px}.founder-statement blockquote{font-size:18px;line-height:1.3;margin:25px 0 28px}.founder-statement blockquote p{margin-top:20px}.founder-signature img{width:52px;height:52px}.founder-signature{gap:16px}.founder-signature p{font-size:9px}.native-services{padding-block:60px}.services-heading h2{font-size:27px;line-height:1.2}.services-heading>p{font-size:10px;margin-top:14px}.service-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin-top:35px}.service-ecommerce,.service-crm{grid-column:span 2;min-height:300px}.service-tile{min-height:105px;padding:20px}.service-tile h3{font-size:18px;gap:12px}.service-tile h3 img{width:22px;height:22px}.service-tile>p{font-size:11px;margin-top:10px;max-width:90%}.service-ecommerce>p,.service-crm>p{max-width:55%}.service-development{grid-column:2;grid-row:3}.service-copywriting{grid-column:1;grid-row:4}.service-analytics{grid-column:2;grid-row:4}.data-label{font-size:24px;padding:10px 16px;top:66px}.crm-orders,.crm-delivery{display:none}.crm-customers{left:5%;bottom:7%;width:90%;height:52%}.growth-art>img{width:78%;height:62%;bottom:40px;left:5%}.native-contact{padding-block:50px}.contact-layout{display:block}.contact-copy{text-align:center;margin-bottom:30px}.contact-copy h2{font-size:28px}.contact-copy p{font-size:12px;margin-top:20px}.enquiry-form{max-width:540px;margin:auto;font-size:12px}.enquiry-form input:not([type=checkbox]){font-size:13px;min-height:46px;padding:12px 16px}.enquiry-form .form-consent{font-size:10px;line-height:1.35}.enquiry-form button{font-size:12px;min-height:48px}.form-note{font-size:9px}.native-library{padding-block:55px}.library-feature>a{grid-template-columns:1fr 65px;gap:8px 20px;min-height:160px;padding-block:23px}.library-read-time{grid-column:1;grid-row:1;font-size:9px}.library-feature h3{grid-column:1/-1;grid-row:2;font-size:22px}.library-feature p{grid-column:1;grid-row:3;font-size:10px}.read-label{grid-column:2;grid-row:3;font-size:9px}.native-footer{padding-top:30px}.footer-label{font-size:10px;margin-bottom:33px}.footer-columns{display:block;padding-bottom:48px}.footer-contacts{gap:12px}.footer-contacts a{font-size:clamp(20px,5.9vw,34px);line-height:1.3}.footer-nav{display:none}.footer-legal{font-size:9px;line-height:1.5;margin-top:44px}.footer-legal p{margin-top:24px}.footer-logo-row{padding-block:23px 30px}.contact-dialog .contact-copy h2{font-size:24px}}
@media(max-width:560px){.native-hero{min-height:560px;padding-top:140px;padding-bottom:45px}.native-hero h1{font-size:27px;line-height:1.24;letter-spacing:0}.native-hero>p{font-size:11px;line-height:1.6;margin-top:24px}.client-ribbons{padding-bottom:42px}.client-ribbons img{width:1120px;height:auto}.client-ribbons>div+div{margin-top:-15px}.stories{padding-bottom:45px}.native-section-heading{margin-bottom:32px}.mobile-case-title{padding-bottom:22px;margin-bottom:20px}.mobile-case-title h3{font-size:21px}.mobile-case-title p{font-size:9px}.case-excerpt{min-height:136px;font-size:12px}.client-mark{height:96px;width:205px}.case-panel>.corner-button{margin-top:12px}.founder-statement blockquote{font-size:17px;line-height:1.35}.native-services{padding-block:60px}.services-heading h2{font-size:27px}.service-grid{grid-template-columns:1fr;gap:14px}.service-tile,.service-development,.service-copywriting,.service-analytics{grid-column:1;grid-row:auto;min-height:94px;padding:18px}.service-ecommerce,.service-crm{min-height:253px}.service-tile h3{font-size:17px;gap:10px}.service-tile>p{font-size:10px;line-height:1.5;margin-top:9px;max-width:95%}.service-ecommerce>p{max-width:54%}.service-crm>p{max-width:80%}.service-copywriting{grid-row:5}.service-analytics{grid-row:6}.data-label{font-size:22px;right:6%;top:78px}.growth-art>img{height:53%;width:83%;left:5%;bottom:37px}.chart-axis{bottom:16px;left:5%;right:5%}.native-contact{padding-block:48px}.contact-copy h2{font-size:25px;line-height:1.2}.contact-copy{margin-bottom:27px}.contact-copy p{font-size:11px;margin-top:20px}.enquiry-form input:not([type=checkbox]){min-height:44px;font-size:12px}.enquiry-form>label{margin-bottom:13px}.enquiry-form button{min-height:46px}.native-library{padding-block:55px}.native-library .native-section-heading{margin-bottom:24px}.library-feature>a{min-height:168px}.library-feature h3{font-size:23px}.footer-contacts a{font-size:23px}.footer-columns{padding-bottom:45px}.footer-label{margin-bottom:34px}.footer-legal{font-size:9px}.footer-logo-row{padding-block:22px 30px}.contact-dialog .native-contact{padding:50px 20px 25px}.contact-dialog .contact-copy h2{font-size:23px}.case-cover:has(img[src$='.svg']){padding:40px}.case-cover img[src$='.svg']{height:160px}.case-image:has(img[src$='.svg']){padding:35px}}
@media(max-width:370px){.native-hero h1{font-size:24px}.service-tile h3{font-size:15px}.footer-contacts a{font-size:20px}.mobile-case-title h3{font-size:19px}.mobile-case-title{gap:12px}.contact-copy h2{font-size:23px}}
@media(prefers-reduced-motion:reduce){.client-ribbons>div{animation:none}body::after{display:none}}

.mobile-break{display:none}
@media(max-width:800px){.site-header .nav-contact{display:none}}
@media(max-width:560px){.native-hero{padding-top:97.5vw;min-height:185.1vw;padding-bottom:45px}.native-hero h1{font-size:6.25vw;line-height:1.2}.native-hero .mobile-break{display:block}.native-hero>p{margin-top:38px;padding-top:20px;font-size:12px;line-height:1.6}.site-header .logo{width:105px}.native-section-heading h2{font-size:10px}.native-section-heading .corner-button{font-size:9px}.native-hero h1 span:not(.mobile-break){white-space:nowrap}}